Global Junk Food

Global Junk Food

51m 27s

Responsibility pledge

Artifical colour

Low cost product

Artificial flavour

In Europe, food manufacturers have signed up to ‘responsibility pledges’, promising no added sugar, preservatives, artificial colours or flavours and not to target children. So why are they using tactics banned in the West in the developing world? There, they have created ultra low cost products with higher levels of salt, sugar and saturated fats. Filmed in Brazil, India and France, we investigate the new tactics of brands like Coca-Cola, McDonald’s and Domino’s Pizza.

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