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Food That Built the World

Duration: 60 min

A look at the long, bubbling rivalry between Coca-Cola and Pepsi. In the 1970s, Pepsi launched a blind taste test marketing plan that took direct aim at its biggest competitor. As a new era of competition heated up between the behemoth brands, each selected a new leader who took the companies to battle in a rivalry that would birth countless iconic soda offshoot products and memorable marketing stunts

 Read more Read less | Wed 03 Nov | 16:00