It’s a global empire run by the world’s richest man. Amazon, the world’s top online retailer, has revolutionised the global economy and the flow of goods. How does this hidden empire work? Who is Jeff Bezos, its iconoclastic boss? What is the essence of this company as it prepares to completely transform capitalism in the twenty-first century? We speak to Amazon employees, from workers to executives, who describe a model that they have experienced from the inside.