Through the success of a partnership between 14,000 Senegalese tomato producers and a French industrialist, the film shows how an original development model based on dialogue, consensus, a respect for human values and the sharing of wealth can offer hope in the face of liberalism and globalisation.
Through the success of a partnership between 14,000 Senegalese tomato producers and a French industrialist, the film shows how an original development model based on dialogue, consensus, a respect for human values and the sharing of wealth can offer hope in the face of liberalism and globalisation.
The world’s most consumed fruit has an untold story. The industrialization of the humble tomato preceded the globalized economy that was to follow. It is now as much of a commodity as wheat, rice, or petrol. The tomato’s ability to create strongly identifiable products, such as ketchup, pizza sauce, soups, sauces, drinks or frozen dishes is unbeatable. As early as 1897, ten years before Ford started to mass produce cars, Heinz was already converting tomatoes into standardized cans of puree.
The world’s most consumed fruit has an untold story. The industrialization of the humble tomato preceded the globalized economy that was to follow. It is now as much of a commodity as wheat, rice, or petrol. The tomato’s ability to create strongly identifiable products, such as ketchup, pizza sauce, soups, sauces, drinks or frozen dishes is unbeatable. As early as 1897, ten years before Ford started to mass produce cars, Heinz was already converting tomatoes into standardized cans of puree.
The world’s most consumed fruit has an untold story. The industrialization of the humble tomato preceded the globalized economy that was to follow. It is now as much of a commodity as wheat, rice, or petrol. The tomato’s ability to create strongly identifiable products, such as ketchup, pizza sauce, soups, sauces, drinks or frozen dishes is unbeatable. As early as 1897, ten years before Ford started to mass produce cars, Heinz was already converting tomatoes into standardized cans of puree.
The world’s most consumed fruit has an untold story. The industrialization of the humble tomato preceded the globalized economy that was to follow. It is now as much of a commodity as wheat, rice, or petrol. The tomato’s ability to create strongly identifiable products, such as ketchup, pizza sauce, soups, sauces, drinks or frozen dishes is unbeatable. As early as 1897, ten years before Ford started to mass produce cars, Heinz was already converting tomatoes into standardized cans of puree.
