Results for «Marketing»

The Empire of Red Gold

54m 29s

The world’s most consumed fruit has an untold story. The industrialization of the humble tomato preceded the globalized economy that was to follow. It is now as much of a commodity as wheat, rice, or petrol. The tomato’s ability to create strongly identifiable products, such as ketchup, pizza sauce, soups, sauces, drinks or frozen dishes is unbeatable. As early as 1897, ten years before Ford started to mass produce cars, Heinz was already converting tomatoes into standardized cans of puree.

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The Empire of Red Gold

54m 29s

The world’s most consumed fruit has an untold story. The industrialization of the humble tomato preceded the globalized economy that was to follow. It is now as much of a commodity as wheat, rice, or petrol. The tomato’s ability to create strongly identifiable products, such as ketchup, pizza sauce, soups, sauces, drinks or frozen dishes is unbeatable. As early as 1897, ten years before Ford started to mass produce cars, Heinz was already converting tomatoes into standardized cans of puree.

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The Empire of Red Gold

54m 29s

The world’s most consumed fruit has an untold story. The industrialization of the humble tomato preceded the globalized economy that was to follow. It is now as much of a commodity as wheat, rice, or petrol. The tomato’s ability to create strongly identifiable products, such as ketchup, pizza sauce, soups, sauces, drinks or frozen dishes is unbeatable. As early as 1897, ten years before Ford started to mass produce cars, Heinz was already converting tomatoes into standardized cans of puree.

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Diesel: The Industry's Smokescreen

54m 58s

‘Dieselgate’ made headlines around the world. For deliberately cheating the system, Volkswagen were made to pay a record $20 billion fine. But, as this investigation shows, they were far from the only culprits. We met the researchers who uncovered the cheat devise and investigate the dangers posed by NOx emissions.

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Diesel: The Industry's Smokescreen

54m 58s

‘Dieselgate’ made headlines around the world. For deliberately cheating the system, Volkswagen were made to pay a record $20 billion fine. But, as this investigation shows, they were far from the only culprits. We met the researchers who uncovered the cheat devise and investigate the dangers posed by NOx emissions.

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Diesel: The Industry's Smokescreen

54m 58s

‘Dieselgate’ made headlines around the world. For deliberately cheating the system, Volkswagen were made to pay a record $20 billion fine. But, as this investigation shows, they were far from the only culprits. We met the researchers who uncovered the cheat devise and investigate the dangers posed by NOx emissions.

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